UTM Tags and their usage in Deployments

UTM Tags are snippets of text added to the end of a URL within an email to help you track where website traffic comes from within your Google Analytics implementation. This allows marketers to attribute the acquisition/ click-through/ conversion/ revenue etc. to specific campaigns.

To get this feature enabled for you, please contact your Webex Campaign Account Manager.

Below is a sample link with UTM tags.

'href="https://www.webex.com/?utm_source=salescampaign&utm_medium=email&utm_campaign=product-launch"'

Webex Campaign currently supports the following 3 UTM tags:

utm_source: This UTM tag is typically used to track where the traffic is coming from. Within the context of Webex Campaign, you might want to select a value such as ‘Webex Campaign’ or possibly the ‘Campaign Name’ within Webex Campaign.
utm_medium: This UTM tag is typically used to track how the traffic is getting to you, rather than where the link actually lives. Google recommends using this field to identify the marketing medium or channel. For example, ‘Email’.
utm_campaign: This UTM tag is typically used to track which campaign the traffic was generated by. Within the context of the Webex Campaign, we would recommend using the ‘Deployment Name’ or ‘Deployment ID’ for this tag.
You can select one of the following values to assign to each of the above 3 UTM tags:
Campaign Name
Campaign ID
Deployment Name
Deployment ID
Channel
In addition, there will be an option to assign a ‘Custom Text’ value to any of the 3 UTM tags.

The same UTM tags will be applied to all the links in the HTML content.

Usage Notes for URL links automatically tracked by Webex Campaign:

Once you have selected the UTM tag values, you can view your tracked URLs in the ‘Link Tracking’ accordion.
The appended UTM tags will not be visible in the HTML content on the ‘Compose [Email]’ accordion. This is because, in case of tracked links, the UTM tags are appended at the time of Deployment execution after it is activated.
You will be able to test the URLs by sending a test email from the ‘Preview’ screen.
If your HTML email content has one or more URLs with UTM tags already appended, Webex Campaign will recognize these and display an alert if you attempt to configure UTM tags during Deployment setup. You will have the option to continue using the UTM tags already present in your content or replace the existing tags with the ones you have selected on the ‘UTM Tags’ screen. The tags you select on the ‘Email-WHAT’ screen, will be appended to all URLs in the email HTML content.
UTM tags will not be appended to links within emails sent to the Seed List contacts.
UTM tags will be appended to links inside the Conditional Logic of an Email Partial – if the Partial is being used as a ‘Static Partial’ (i.e. when the Partial is being directly referred to by its name in the email HTML content on the WHAT tab ).
UTM tags will not be appended to links inside the Conditional Logic of an Email Partial – if the Partial is being used as a ‘Dynamic Partial’ (i.e. when the Partial is being indirectly referred to bypassing the Partial name in a TG header value).
If your HTML content has any URLs directly linking to a PDF document, then appending UTM tags will invalidate these URLs. So, it is recommended that you use the ‘notrack’ keyword to override the automatic link tracking for such ‘/some-doc.pdf’ links and then manually remove the appended UTM tags by editing the HTML content on the ‘Compose [Email]’ accordion.

Usage Notes for URL links not automatically tracked by Webex Campaign:

You can override the automatic link tracking by using the keyword ‘notrack’ within the HTML ‘a’ element.
The appended UTM tag placeholders will be visible in the HTML content on the 'Compose [Email]' accordion. The URLs will have parameters like $(utm_campaign_name), $(utm_channel) etc. The values of these parameters will be replaced at Deployment execution time while sending out the email.
If your HTML content has any URLs directly linking to a PDF document, then it is recommended that you manually remove the appended UTM tags by editing the HTML content on the ‘Compose [Email]’ accordion.