Profile Definitions

The profile menu allows you to define profiles, that are used to extract, analyze and leverage data to get holistic or 360-degree information about a customer in an intuitive and user-friendly manner. It also helps to bring the disjoint data source together. Using the profile menu, you can get a comprehensive view of your customers to identify new target segments, profile customers on actual user behaviour in a highly personalized manner to improve revenue from the existing services and create alternate sources of revenue.

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You cannot make any changes to the system-generated datastores such as CAMP_EDR and CAMP_OPTOUT_DATA on the ‘Datastores list’ screen.