Email IP Warm-up

The email warm-up process duration is usually dependent on your expected email volume, as you need to ensure IPs are warmed-up to the expected maximum send volume; but generally, this takes around 2 weeks.

Webex Campaign can help implement an automated or manual warm-up process.

• Automated: Using Amazon SES as the email gateway, we are able to immediately begin sending an email at higher volumes and SES will automatically distribute the volume, by inbox provider, between the dedicated IPs on the account and warmed IPs from a shared-pool. Over the subsequent days, SES will gradually increase the volume on the dedicated IPs and decrease the volume on the shared pool until the IPs are warm based on the target sending volume. (This is best done when you have a consistent, high, daily volume.)

• Manual: We can help plan the data by the inbox provider and manually stagger volume over the warm-up period until the target sending volume is reached, monitoring deliverability by the inbox provider and adjusting volume per day where required. See the example table below:

We highly recommend warming up with email campaigns or notifications that naturally garner the highest engagement (open rates).

For more information on this process, please speak to your Account Manager.