A/B Promotions

Webex Campaign allows variations of a campaign message to be sent to customers within the same Target Group to learn the most effective message deployment by reviewing results with each of the variants. At the end of the test period, Webex Campaign is able to decide the most effective campaign variant and then automatically (or with manual intervention) deploy that variant to the rest of the Target Group.

With an A/B Split Test Deployment, you can:

• Send two (or up to 6) variants of creative content to the total target audience using only one channel (such as SMS, MMS and Email, etc.).
• Utilize test criteria such as Subject Line, Content (Body), and Sender ID.
• Define the winning criteria (e.g. Best open rate).
• Define the cut-off period to calculate the results and deployment schedule of the winning variant to the remaining base.

Depending upon the response rate, the best performing variant/schedule time is used for the rest of the target audience automatically or a decision can be made manually. Although in general, testing happens across two variants (namely A and B); it is possible that testing can happen on up to six (6) small groups. Webex Campaign allocates variant codes as A / B / C / D / E / F to each variant respectively. A/B Splits can also be done for recurring campaigns and follow up campaigns. Where a Communication set-up is recurring, testing is done at set intervals over a fixed period of time, with the first few deployments of the campaign (either daily or weekly) having an equal split of the entire base. After this testing period, the winning variant deploys to any new customers.