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Creating an MMS Deployment

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In this tutorial, you’ll learn how to create and run an MMS campaign.

To create an MMS deployment, there are some prerequisites that need to be completed. If your username is assigned with an admin role, then you can complete all the steps to create a deployment. If your username is assigned to a role that has limited permissions, then you can create a deployment and send it for approval. Upon approval, the deployment can be activated.

Prerequisites for an MMS campaign:

  • Access to Campaign management section
  • A Campaign
  • A Target Data for MMS channel
  • A Test Contact with MSISDN as a header
  • A Sender ID
  • A Purpose
  • A P&L

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The size of the MMS message should not be more than 2MB including Audio, Video, Image, and text.

Step 1: Create a Deployment

A deployment is a set of instructions to process a campaign under the parent campaign.

To create a deployment:

  1. Navigate to Campaign Management > Campaign List screen and click on the campaign in which you want to create a deployment.

  1. Click Create deployment on the campaign summary screen that appears. The campaign summary screen will display the status of all the deployments of the campaign. For more information on creating a deployment, go to Creating a Deployment section.

  1. Select the Deployment Type as Promotion.
  2. Select the Type of Promotion as Simple promotion, mode of deployment as One time , and content type as Message.
  3. Select the channel as MMS and click Create.



  1. The Deployment creation screen appears.
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You have to configure each node in the deployment creation screen. The left panel will display different nodes that can be used to configure a node, The nodes are grouped based on their usage. On selecting a node the right panel will display the configuration options.

Step 2: Choose Your Recipients

In this step, the recipients of the campaign are selected. As mentioned in the prerequisites, a target group should already be uploaded to the Webex Campaign.

To select the recipients of the campaign:

  1. From the Target group source , drag-and-drop the Existing TG node onto the Target Group placeholder. We have chosen the Existing TG node because the target group is already uploaded as a prerequisite. For more information on adding a target group from different nodes, go to Target Group Source Nodes section.

  1. Select the Existing TG node and click + Add from the right panel.
  2. Select a target group that was uploaded.
  3. Click Save & proceed to close the target group screen.
  4. Click Save changes.

Now the recipients are successfully configured for the deployment.

(Optional) Additional options Node

In this step, you can configure additional options for target group such as applying opt-out list, removing duplicates, applying contact frequency rules, and limit the number of contacts in the target group.

To configure the options, select the Additional options node and configure the required option from the right pane:

  • Exclude contacts from all opt-out lists: Enable this option to exclude contacts from all opt-out list such as Tenant level, channel level, and category level.
  • Apply contact frequency rule: Enable this option to control the maximum number of messages sent out to contacts depending on the channel and message purpose for defined time window.
  • Remove duplicates: Enable this option to remove duplicate mobile numbers from the Target Group.
  • Limit the number of contacts: Enable this option to limit the number of contacts of the target group based on absolute number of contacts or a percentage of contacts.

Step 3: Create a Schedule

In this step, select a schedule to send your campaign immediately, or create a schedule (a date and a time) to run the deployment in the future. For this tutorial, we will run the deployment Immediately as soon as the deployment is activated.

To configure the schedule:

  1. Drag-and-drop the Immediately node onto the Schedule node.
  2. Select the Schedule node. On the right panel, enter details for the following fields:
    • Router: Select the router from the drop-down. This is predefined when the tenant is created.
    • TPS: Enter the TPS. The allowed TPS is configured for the router you select. The higher the TPS the quicker the deployment execution.
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  1. Click Save changes.

Step 4: Configure Exclusion Day/Times

During the exclusion day or times, the deployment is paused temporarily and resumes once the exclusion day or time has lapsed. The exclusion day or time is set by the administrator that is applicable to all campaigns across the tenant. To add a custom exclusion day or time, configure this node.
For more information on exclusion day or times, go to Exclusion days / times section.

For our tutorial, we will proceed with the default exclusion day or times. Select the Exclusion days/ times node and click Save changes.

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Now the schedule is successfully configured for the deployment.

Step 5: Create Your Message

In this step, the MMS content is configured. You can also add links and personalization to the content. We will proceed with a simple MMS message. To know more on MMS Content configuration, go to MMS Channel Node section.

To configure the simple MMS message:

  1. Select the MMS node. On the right panel, click + Add . The MMS Content configuration screen appears.
  2. Click Select template and select a template from the Asset list screen.
    For this tutorial, I have already created a template with the name "My_First_MMS_Template".
  3. Click Confirm.

  1. Enter the Subject as "Welcome to Webex Campaign. This is my first MMS message." and click Save & proceed.
  2. (Optional) Click on the Preview and test to preview the deployment. For more information, go to Preview and Test section.
  3. Select a Sender ID from the drop-down.
  4. (Optional) Select the MMS transcoder checkbox to convert the MMS message (image/video) to a compatible version that can be played on any mobile device.
  5. Click Save changes.

Now all the nodes are configured.

Step 6: Save the Deployment

In this step the deployment can be saved as a Draft or ready for Activation. The Deployment meta tags are mandatory to activate a deployment. If you are not sure of the Deployment meta tags that should be used, you can save the deployment and come back later to select the Deployment meta tags.

To save the deployment as ready for activation:

  1. Select Save & exit. The Save deployment screen appears.

  1. Enter a name for the deployment such as My_First_Deployment.
  2. Select a P&L to which you want to associate this deployment.
  3. Select one or more purposes from the Purpose drop-down.
  4. Click Save.
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Now the deployment is ready for activation.

Step 7: Activate the Deployment

On the Campaign List screen, click the ellipses icon of the deployment and click Activate. You will receive notifications for various stages of the deployment.

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If the user does not have permission to approve their own created deployments, then instead of Activate button, you will notice Send for approval.

You can go to the Dashboard section to view the performance of your deployment.

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If you have questions, please contact your Webex Campaign account manager or Cisco Webex technical support team by phone or email:

Updated about 1 month ago