SMS/MMS Opt-out Management

Webex Campaign allows you to manage multiple Opt-out (Do Not Disturb) stores on multiple levels to filter out contacts from a deployment. Most commonly this is used to manage contacts who have opted-out from particular channels or types of communication.

How Webex Campaign put the recipients in different Opt-out stores?

Webex Campaign maintains 3 levels in the Opt-out stores:

• Tenant
• Channel
• Opt-out Category

Tenant Level Opt-out store:

Once a MSISDN is added to this store will remain permanently in the Opt-out store.

Channel Level Opt-out store:

This is a channel level Opt-out store. It is mostly suitable for non-email channels. The recipients who do not wish to receive communications through a particular channel can be added here.

You can create Opt-out stores for the following channels:

• SMS
• MMS
• Email
• USSD
• Voice

Category Level Opt-out store:

A recipient who does not wish to receive communications of a particular category will be added to this Opt-out store.

For example, a bank can send deployments with different categories such as Marketing, Banking, Sales, etc. A recipient may opt-out of Marketing category messages. However, that recipient will receive Banking and Sales category messages. The deployments that are tagged with the Marketing category will not be sent to that recipient.