Dashboard Email Link Click Metrics
The dashboard displays the link clicks in 3 categories for you to evaluate the success of your deployment. The Link clicks are the number of clicks on links in your email message.
The categories are:
- Total Clicks: The number of clicks; ignoring multiple clicks on the same link by an email recipient
- Unique Clicks: The number of unique email recipients who clicked one or more link(s) within an email.
- Unique Opens: The number of unique email recipients who opened an email.
To understand the categories, let us look at an example. Let's say an outbound deployment email has 3 links within it (called CTA1, CTA2 and CTA3).
| Recipient | Action performed by the Recipient |
|---|---|
| Recipient A | Opened the email and clicked on: 1. CTA1 link 1 time 2. CTA2 link 2 times 3. CTA3 link 3 times 4. This recipient A performed this same set of actions as follows: • on Gmail Desktop 3 times • on Gmail iOS mobile App 2 times • on Gmail Android App 4 times |
| Recipient B | Opened the email and clicked on: 1. CTA1 link 1 time, 2. CTA2 link 1 time, 3. CTA3 link 0 times. 4. This recipient B performed this same action as follows: • on Yahoo Desktop client 2 times. |
| Recipient C | Opened the email 3 times on 3 different email clients but did not click on any link at all. |
| Recipient D | Did not open the email at all. |
With the above scenario, the above metrics will be reported as follows:
o "Total Clicks" we will have the value as 5
- For A = 3 because of his clicks on CTA1, CTA2 and CTA3 links
- For B = 2 because of his click on CTA1 and CTA2 links
o "Unique Clicks" we will have a value as 2
- because A and B are the only 2 recipients who clicked
o "Unique Opens" we will have a value as 3
- because A, B, and C are the 3 recipients who opened the email
The following formulae are used to calculate different metrics:
- CTR (Click Through Rate ) = Unique clicks / Delivered
- Email Open Rate = Unique Opens / Delivered
Updated 11 months ago